Bellefontaine is a woman owned, French artisanal ice creamery located in Houston, TX. BELLEFONTAINE stands out from the competition with their delicious, dairy free options. In order to make the packaging stand out from other non-dairy competitors, I added the NON-DAIRY line right on the front of the cup, so that consumers would be able to see this from a few feet away, through the glass doors. I also chose to add each fruit to the front of the cup to make the flavors easily identifiable on the shelf and to also stand out from competitor brands.

Before & After