trulyco

Branding | Packaging

Trulyco is an all natural beauty products company that was created by women to enhance a woman’s natural beauty, rather than covering it up. They strive to make women feel truly confident, truly comfortable, and truly courageous in their own skin. Trulyco offers top of the line products such as mascaras, face lotions, lip scrubs, lip glosses, and more!

When creating this brand, I knew I wanted a unique and highly conceptual name. I chose Trulyco, which stands for truly confident, truly comfortable, and truly courageous. I wanted my beauty brand to stand out by focusing on enhancing natural beauty- not wearing makeup to cover up. I chose to use flowers and plants as my imagery and illustrations to keep the brand feminine and highlight the all natural ingredients.

Process Work